23 Nov The science of location
A look at how we get location, what accuracy really means and why it’s important to different uses of location tech. ...
precision Tag
21 Nov We’ve partnered with On Device Research to deliver the UK’s most accurate online to offline attribution product
The partnership means brands and agencies can measure media effectiveness and store visit uplift down to 1 metre accuracy level....
11 Oct How attribution will prove most valuable to marketers
Offline attribution certainly seems to be a hot topic right now, with announcements from big industry players coming thick and fast. According to recent Facebook blogs, 90% of sales still take place in physical stores...
21 Sep Where on earth are we?
The precise location of people (well, of their phones) has never been so abundant and available. Over 2 billion people carry smartphones of some description, each recording their location, altitude, bearing and a whole host of other information. Quite some feat...