The partnership means brands and agencies can measure media effectiveness and store visit uplift down to 1 metre accuracy level....
Offline attribution certainly seems to be a hot topic right now, with announcements from big industry players coming thick and fast. According to recent Facebook blogs, 90% of sales still take place in physical stores...
I’m delighted to announce the launch of Location Sciences, our mobile location intelligence business. Part of the industry-leading and AIM listed Proxama group....