Offline attribution certainly seems to be a hot topic right now, with announcements from big industry players coming thick and fast. According to recent Facebook blogs, 90% of sales still take place in physical stores...
The precise location of people (well, of their phones) has never been so abundant and available. Over 2 billion people carry smartphones of some description, each recording their location, altitude, bearing and a whole host of other information. Quite some feat...
I’m delighted to announce the launch of Location Sciences, our mobile location intelligence business. Part of the industry-leading and AIM listed Proxama group....