Friday 25th May 2018 may go down in advertising technology history as a watershed moment, for reasons we all understand.However, whilst GDPR has been an important part of our business plans since before we officially launched over a year ago, there has been something else...
Location Data is more than just a blue dot on Google maps.Read our report, in partnership with RetailTechNews, to understand how retailers are currently using location data, the challenges they face and the advanced use cases available with accurate, verified location data.To receive a copy...
A look at how we get location, what accuracy really means and why it’s important to different uses of location tech. ...
The partnership means brands and agencies can measure media effectiveness and store visit uplift down to 1 metre accuracy level....
Our intelligent, precise location data will help revolutionise travel and help to create an on demand public transport system....
Offline attribution certainly seems to be a hot topic right now, with announcements from big industry players coming thick and fast. According to recent Facebook blogs, 90% of sales still take place in physical stores...