Over 42% of all mobile adspend includes location. However, 80% of location data may be inaccurate.
Advertisers have addressed viewability, fraud & brand safety. Location now demands similar independent verification.
Advertiser buys location-based audience or location-specific target from their media partner
Location Sciences Verify tag served alongside creative during ad call
Data from Location Sciences’ Verify tag matched to data from millions of UK consumers within proprietary Location Graph and POI dataset.
Location Sciences accurately verifies: Legitimate Location, Spoofing, Audience profile
Advertiser receives Authentication Report, providing breakdown on location-based media buy, to determine accuracy & effectiveness
ANALYSE & AUTHENTICATE
Advertisers and agencies use Verify to understand:
LOCATION SIGNAL ACCURACY
What volume of location data is inaccurate or fraudulent?
POI RADIUS ACCURACY
How close to your point of interest are your desired audience?
FOOTFALL
Were your target audience driven to the desired location?
AUDIENCE TOOLS
How accurate is your audience-based location targeting?
LOCATION OPTIMISATION
Which partners are delivering the most valuable targeting?
VERIFY LEVERAGES LOCATION SCIENCES TECHNOLOGY TO PROVIDE INDEPENDENT, MEDIA-AGNOSTIC MEASUREMENT, ANALYSIS AND AUTHENTICATION OF LOCATION-ENABLED ADVERTISING.
CONTACT US
Connect with us to find out how we can help you understand more about real-world consumer insights, using our precise location data.
Contact UsLocation Sciences Platform Solutions
ATTRIBUTION
Drive footfall – Online to offline & OOH campaigns
Evaluate the effectiveness of a campaign in driving consumers into store
Understand how your campaigns affect footfall, dwell time, frequency of visits and brand loyalty
Analyse and optimise your campaigns by audience, creative or media owners
INSIGHT & ANALYSIS
Valuable customer understanding and competitor knowledge
Analyse catchment areas and what days and times your customers visit your store
Understand brand loyalty and competitor correlations
Improve customer insights by understanding typical journeys and behaviour
